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Title:
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FRANCINES REVENGE: THE MANIPULABILITY OF TOYS & GAMES AS THINGS IN THE MIND, NOT JUST THINGS IN THE HAND |
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Author(s):
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Dan Fleming |
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ISBN:
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978-972-8924-85-0 |
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Editors:
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Katherine Blashki |
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Year:
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2009 |
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Edition:
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Single |
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Keywords:
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Play, ludic, Transformers, computer games |
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Type:
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Full Paper |
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First Page:
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27 |
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Last Page:
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34 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This paper argues that a ludic image precedes any secondary elaborations in many popular cultural forms, including
toys and games, and that this image itself performs significant symbolic work, explaining the longevity of key examples
over and above the effects of sustained marketing. The symbolic work of the ludic image is explained in terms of a
model of subjectivity derived from Li Zehou, an adaptation of Csikszentmihalyis flow channel, Reichs supercapitalism
and an hypothesis about the contemporary significance of the collectivity/individuality dynamic as reflected in the theme
of transformation. Transformers is taken as a particularly revealing example. |
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